"The arena in which the appearance played by Aishwarya Rai Bachchan is apparent smoker was alone a artistic claim for the script," UTV Software Communications has said in a letter to National Organisation for Tobacco Eradication (NOTE).
NOTE had accounting a letter to Aishwarya on November 15 agitation adjoin the posters of the Sanjay Leela Bhansali film
in which the above Miss World is apparent puffing at a cigarette.
"We accept that as a healthcare professional, it is your advantage to argue any action that may advance smoking."
"However, whilst we acknowledge your concern, we would additionally like to acknowledgment that the blur Guzaarish is not about smoker and neither does it advance smoker in any address whatsoever," reads the letter addressed to NOTE General Secretary Shekhar Salkar.
The producers accept said that the arena in catechism is not meant to affront the sensibilities of any being and absolutely not to animate the adolescence to allow in smoker or advance smoker in any manner.
NOTE, however, has banned to shop for the description issued by the producer.
"I accept apparent the blur myself. There is a distinct arena which shows smoker incident. But the affiche of the blur picks and chooses the aforementioned anatomy in their advertisement campaign. Actually this is a artful advertisement of a tobacco product," Salkar told reporters today.
In the accomplished the organisation had issued acknowledged apprehension to Bollywood stars Amitabh Bachchan, Ajay Devgn, Shahrukh Khan, Arshad Warsi and Tusshar Kapoor.
"Where is the charge to appearance smoker arena back the cine speaks of euthanasia?" he questioned.
The module apologizes in a climate.